Here's the story of two companies
Alibi and Hercules to be told
All of them were storytellers and unlike the others
They were all quite bold
Here's the story of a man named David
Who was busy with a company of his own
Cue were smart people, working together
Finding success on their own
Till the one day when the fellas got together
And they knew it was much more than a hunch
That this group wanted to lead the world in branded
That's when we knew it was more than lunch
That's the way we all become a branded bunch.
WHO WE TELL STORIES FOR:
Publishers and broadcasters
Digital content providers
June 10th, 2013 - Toronto, Canada
BENT, a Branded Entertainment Company, launched today with a mission to be a leader in the rapidly growing, brand driven, entertainment and content sector. The partners are industry innovators from the media, production and creative community.
The founding partners are;
"Bent, is the right partnership at the right time with a pedigree and passion for weaving and leveraging brands into entertaining stories, on all video-based platforms" says BENT partner Stephen Tapp. "We understand the journey for brands looking to impact audiences in this highly competitive video landscape. With the right story and the best targeted media we can help our agencies and brand partners to build immersive and powerful relationships with their audiences in addition to developing unique strategies to monetize their efforts.
Housed in Toronto, the new company will leverage the resources from each of its three partners. Cue’s leading global award winning history in developing Branded Entertainment and its massive national distribution network, Alibi’s creative and production expertise and Tapp’s deep relationships on all media platforms. The company is uniquely positioned to be agile and efficient in serving the needs of brands across TV, online display, mobile, tablet, video and social channels."
Cue exclusively represents select, established, premium online sports and entertainment properties in Canada reaching 22 Million Unique Visitors and 6.2 Million Canadian Males 18-49*
Cue has made
Cue is ranked in the Top 20 Canadian Digital Media Companies according to *ComScore May 2013.
Alibi Entertainment develops and produces documentary, docu-drama, drama, lifestyle and branded content programming. Alibi is part of Section Eight, the holding company for seven of Canada’s pre-eminent production and post companies (Sons and Daughters, Panic & Bob, Posterboy, Notch, Axyz, Crush, Lollipop). Combined with partner company Pirate Audio, the group has developed a critical mass of top creative, production and post resources.
Created in 2007 by accomplished media industry veteran Stephen Tapp, Hercules Media Group provides strategic advisory services and investment in digital television, international content distribution, broadband, mobile media and marketing communications. HMG partners with and advises companies on startup and growth strategies. The company has investments in several companies in the digital media, production and marketing space.
David UK: firstname.lastname@example.org
Stephen Tapp: email@example.com
General inquiries: firstname.lastname@example.org www.bentbranded.com
439 wellington st west, suite 204, toronto, on, Canada, M5V 1E7