Bent

  • our story

    Here's the story of two companies
    Alibi and Hercules to be told
    All of them were storytellers and unlike the others
    They were all quite bold

    Here's the story of a man named David
    Who was busy with a company of his own
    Cue were smart people, working together
    Finding success on their own

    Till the one day when the fellas got together
    And they knew it was much more than a hunch
    That this group wanted to lead the world in branded
    That's when we knew it was more than lunch

    That's the way we all become a branded bunch.

    WHO WE TELL STORIES FOR:

    Media Agencies
    Client direct
    Publishers and broadcasters
    Digital content providers
    Creative Agencies

  • Our storytellers
    Stephen Tapp Christopher Grimston James Hyslop David U.K. Jason Furlano
  • stories we love
  • Press

    MEDIA INDUSTRY VETERANS LAUNCH BENT, AN INNOVATIVE BRANDED ENTERTAINMENT COMPANY!

    June 10th, 2013 - Toronto, Canada

    BENT, a Branded Entertainment Company, launched today with a mission to be a leader in the rapidly growing, brand driven, entertainment and content sector. The partners are industry innovators from the media, production and creative community.

    The founding partners are; Cue Digital Media, A Global Sports and Entertainment Company founded by digital media pioneer David U.K., Alibi Entertainment, a leading cross media production company helmed by advertising industry executive Christopher Grimston, acclaimed writer, director and producer, James Hyslop and media startup veteran Stephen Tapp from Hercules Media Group, previously Head of Chum Television and XM Satellite Radio. The new company will represent the best of the four disciplines that are required to build brand value in today’s ever fragmented media environment - MEDIA, CREATIVE, PRODUCTION and DISTRIBUTION, representing a new avenue for brand advocates and advertisers seeking to engage audiences in meaningful and unique ways.

    "Bent, is the right partnership at the right time with a pedigree and passion for weaving and leveraging brands into entertaining stories, on all video-based platforms" says BENT partner Stephen Tapp. "We understand the journey for brands looking to impact audiences in this highly competitive video landscape. With the right story and the best targeted media we can help our agencies and brand partners to build immersive and powerful relationships with their audiences in addition to developing unique strategies to monetize their efforts.

    Housed in Toronto, the new company will leverage the resources from each of its three partners. Cue’s leading global award winning history in developing Branded Entertainment and its massive national distribution network, Alibi’s creative and production expertise and Tapp’s deep relationships on all media platforms. The company is uniquely positioned to be agile and efficient in serving the needs of brands across TV, online display, mobile, tablet, video and social channels."

    About Cue Digital Media (www.cuedigitalmedia.com)

    Cue Digital Media is one of Canada’s largest online Sports and Entertainment Media companies selling online integrated advertising opportunities, branded entertainment, sponsorships and partnerships to major agencies and Fortune 100 brands.

    Cue exclusively represents select, established, premium online sports and entertainment properties in Canada reaching 22 Million Unique Visitors and 6.2 Million Canadian Males 18-49*

    Cue has made "The List," as one of the hottest digital companies and recently named one of Canada's Most Promising New Digital Companies at the Digi Awards in 2011 and 2012.

    Cue is ranked in the Top 20 Canadian Digital Media Companies according to *ComScore May 2013.

    About Alibi Entertainment and Section 8 (www.alibientertainment.ca)

    Alibi Entertainment develops and produces documentary, docu-drama, drama, lifestyle and branded content programming. Alibi is part of Section Eight, the holding company for seven of Canada’s pre-eminent production and post companies (Sons and Daughters, Panic & Bob, Posterboy, Notch, Axyz, Crush, Lollipop). Combined with partner company Pirate Audio, the group has developed a critical mass of top creative, production and post resources.

    About Hercules Media Group Inc. (www.herculesmediagroup.com)

    Created in 2007 by accomplished media industry veteran Stephen Tapp, Hercules Media Group provides strategic advisory services and investment in digital television, international content distribution, broadband, mobile media and marketing communications. HMG partners with and advises companies on startup and growth strategies. The company has investments in several companies in the digital media, production and marketing space.

    Contact:

    David UK: uk@bentbranded.com

    Stephen Tapp: tapp@bentbranded.com

    General inquiries: mail@bentbranded.com www.bentbranded.com

    439 wellington st west, suite 204, toronto, on, Canada, M5V 1E7

    Marketing Magazine
    http://www.marketingmag.ca/news/media-news/bent-breaks-into-branded-content-game-80793

    Canada Newswire
    http://www.newswire.ca/en/story/1180589/media-industry-veterans-launch-bent-an-innovative-branded-entertainment-company

    Yahoo Finance
    http://finance.yahoo.com/news/media-industry-veterans-launch-bent-111500539.html

  • contact

    contact@bentbranded.com

    439 Wellington St W
    Suite 204
    Toronto ON
    M5V 1E7

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